OUR BRAND VALUES
A clear IDENTITY, capable of conjugating TRADITION and INNOVATION
The new Creditis brand, born in 2020, is composed by the letters of the name of the firm (C, IS = Creditis IS), by a coin and by a wallet. The combination of the three elements “letters + coin + wallet” outlines a human shape oriented toward the future, which is the very concept behind the symbol.
1 • COIN = VALUE
Design development of the coin – conceived as VALUE.
2 • WALLET = PROTECTION
Design development of the wallet – conceived as PROTECTION of VALUE.
3 • MERGING LETTERS AND SYMBOLS
The letters are added to the obtained icons: C and IS = Creditis IS.
4 • THREE KEYS TO READING
The final symbol is then obtained by combinating these 3 elements (letters, coin and wallet), which outline a fourth central element (the human shape); The Creditis brand then embodies different concepts:
– the coin in the wallet (TRADITION);
– the core letters CreditIS (IDENTITY);
– the human shape oriented toward the future (INNOVATION)
5 • THE BRAND
Matching with the brand dynamicity, the brand lettering has been designed with rounded angles horizontal width.
These proportions empower the “forward orientation” of the brand.
DOWNLOAD LOGO e MARCHI
I file ed i marchi appartengono a Creditis Servizi Finanziari S.p.A. e sono pertanto protetti da copyright. Il loro uso è consentito unicamente alle persone direttamente autorizzate da Creditis.
Per la stampa – File CMYK
Per il web – File RGB