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OUR BRAND VALUES

A clear IDENTITY, capable of conjugating TRADITION and INNOVATION

The new Creditis brand, born in 2020, is composed by the letters of the name of the firm (C, IS = Creditis IS), by a coin and by a wallet. The combination of the three elements “letters + coin + wallet” outlines a human shape oriented toward the future, which is the very concept behind the symbol.


1 • COIN = VALUE

Design development of the coin – conceived as VALUE.

2 • WALLET = PROTECTION

Design development of the wallet – conceived as PROTECTION of VALUE.

3 • MERGING LETTERS AND SYMBOLS

The letters are added to the obtained icons: C and IS = Creditis IS.

4 • THREE KEYS TO READING

The final symbol is then obtained by combinating these 3 elements (letters, coin and wallet), which outline a fourth central element (the human shape); The Creditis brand then embodies different concepts:
– the coin in the wallet (TRADITION);
– the core letters CreditIS (IDENTITY);
– the human shape oriented toward the future (INNOVATION)

5 • THE BRAND

Matching with the brand dynamicity, the brand lettering has been designed with rounded angles horizontal width.

These proportions empower the “forward orientation” of the brand. 

DOWNLOAD LOGO e MARCHI

Per la stampa – File CMYK


Per il web – File RGB